FOUND MEDIA: MCDONALDS GOES MCFANCY

McDonalds Goes McFancy: Your Favorite Fast Foods Get A High Fashion Makeover!

This article is interesting because it discusses a project by Access Agency (founded by The Cool Hunter, a notorious street style connoisseur) in which the large food chain McDonalds undergoes a "fashion makeover" where they are rebranded via different fashion houses such as Hermes and Burberry. This is not so simple as fun branding, but from a more critical perspective, it points to the importance of "image" and projected perceptions in marketing.